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 this means donlquote t be afraid to fail, afraid of the temporary set back, if you fail, you learn, grow and you get better... ..thatlquote s how you become successful, not just on-line but in all of life. so remember: stop slacking and take action!! today. anthony davenport,  in-demand resell eproducts for you to make 100% pure profit from each sale!! cutting edge software to keep you ahead of all the ailments of emarketing today 12 volume emarketing success library and more.... 

par carol abrahamson, a regular webpronews reader, recently submitted her text e-newsletter to me for the drive by review. she sells her consulting services along with an info product, so her e-newsletter is a crucial part of her marketing initiative. for this review i looked primarily at ways she could take email reading patterns into account and create an e-newsletter that readers will use and feel connected with. the index and editorrquote s note of her e-newsletter are beneath my comments. i cut her article and link-to article paragraphs for the sake of space. hi carol, the bulk of my comments will focus on your editorrquote s note emdash  ldblquote carolrquote s comments,rdblquote  but first irquote d like to make note of a couple of basic issues that i feel are important for any e-newsletter editor.

 amount of content: i had to learn this one the hard way, and some of my readers would argue that irquote m still learning this one. your e-newsletter weighs in at 4161 words. i try to keep webpronews at around 1500 words and i publish the whole feature article. and thatrquote s still a little heavy. irquote ll grant that webpronews readers are quite different from the extraordinary homes readers, but there are lots of people who simply donrquote t read if there appears to be a whole lot of text. more than there are people who donrquote t read because thererquote s too little text. so my first suggestion is to cut your content way down, at least by half, if not by 2/3rds. hererquote s the wordcount breakdown of your newsletter: ednote: 929 article: 1,207 related articles: 1,538 to cut down on the content, aim first at the 8 related articles and their accompanying paragraphs. give me a one sentence description of the article that tells me quickly why i should read it.

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 and what we say is that i have a practice here. but, i mean, the best way to maximize the use of that practice is to tie it in to everything else yourquote re doing with pr. you know what? i mean, there was no such thing as a press release practice. right, guys? shel right, absolutely! steve thererquote s no such thing and even 25 or 30 years ago there was no such thing and if you are, yourquote re a freelance writer. ok? alright, so, i mean and thererquote s a role for that, ok? thererquote s a void to fulfill. but not a practice. a practice is actually looking at social media, looking at big media, figuring out, you know, how do you treat each one.

 and how do you get those two things going in a good way. um, i wrote today, i mean, richard edelman is out there today talking to, er, the globe and mail in canada and herquote s actually saying that pr professionals need to think like journalists now especially now that blogs are getting big. i thought that was so terrific that he said that, but, you know and i think that what yourquote re going to see is the big agencies begin to embrace this, right, and the [indistinguishable] as well. but i hope what they do is not just launch a pr practice and say, gee, we can now do this blogging thing, itrquote s cool. but what they do is if they really actually like hill & knowlton is doing and put it into the bloodstream, ok?

 give the employees the keys to blog, ok? let them blog with their blessing, even if itrquote s internal. i can understand if they donrquote t want to let them go external, if theyrquote re nervous about that but at least get them blogging internally. because, you know, you canrquote t as i see this, the best way to be an expert in this environment is to be in it. itrquote s like the lottery endash  yourquote ve got to be in it to win it. shel well, steve, you, er as long as werquote re on the topic of the blogging practices, could you talk a little bit about how the blogging practice at cooperkatz integrates with the more traditional public relations efforts there? steve well, first of all, i should just back up and give you an overview of what our plans are, what we have in mind here.

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 shel oh, no doubt. uh, one thing irquote ve noticed in micro persuasion lately is sort of an emphasis on the value of blogs as a search engine optimization tool. do you see that as one of the benefits to tout to companies so that they understand? steve actually, thatrquote s a really good point. yeah, i thank you for observing that. yes, i definitely think that is critical because they understand, they already have that so much of what we want to sell into blogs is new, right?

 and the newness of it may prevent people from actually doing it. but when you link it to something else that they are already familiar with and value, itrquote s going to have more inherent value in itself. so search engine optimization is a good one, um, i think you can demonstrate that the blogs will get mentioned in the press, um, thatrquote s also another good way to link it, if you can link it to an online marketing campaign or an offline marketing campaign, um, and say how they might be able to build on that by talking in a human voice. so, yeah, it always makes it easier to sell something that people are already convinced they need. shel and is the flip side of that the notion that talking to them at this stage about engaging the customer in a conversation might be, er, a little too much for a lot of organizations? steve it definitely will, i mean, i think you have the companies fall in two camps and thererquote s some in the middle. um, there is a doctor phil or there is a soviet union.

 ok? and what i mean by doctor phil is that they, quote-unquote, keep it real. theyrquote ll talk to you in a real voice, theyrquote ll, you know, um debbie weil mentioned sherquote s disappointed in some of the bloggers from boeing because they didnrquote t know enough because they didnrquote t know enough of the facts that their ceo had issues. um, i donrquote t know if thatrquote s quite going so far but itrquote s certainly talking about real issues. and thatrquote s going to be cultural, i think. yourquote re going to have another group of companies that are going to want to be, you know, controlling the message, marching it through red square when theyrquote re ready and putting it into a silo and launching it. so those companies, i donrquote t think blogging is for them. and then you have the companies who are in the middle. but, you know, blogging doesnrquote t have to be black or white.

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ils tournent des allocutions dans des ventes ldblquote pitchesrdblquote itrquote sa triste réalité que la plupart des experts ldblquote speakersrdblquote donrquote comprends pas ce que leur public veut entendre d'eux. irquote avons vu trop grand nombre de haut-parleurs stand-up et de fournir à l'auditoire de haut niveau des théories et des concepts. ils ont ensuite frappé leur auditoire avec un double-whammy de l'atrocité. d'abord, ils n'ont jamais fait de fournir des solutions aux problèmes theyrquote nouveau endash discuter craignant que theyrquote vais vous donner trop d'informations.

 d'autre part, ils aggravent ce en tournant la présentation dans un chiffre d'affaires à pas pour la société qu'ils représentent. arrgh! voulez savoir quels haut-parleurs fin par obtenir une poignée de cartes de visite à la fin de leur conversation? itrquote s les whorquote avons partagé tant de conseils et d'information grand avec le public que les participants pensent à eux-mêmes ldblquote wow, thatrquote va vraiment aider notre entreprise, mais il semble consommer si complexe et le temps. je sais ce que, ce gars-là semble conna?tre son affaire. s'il partage cette quantité d'informations dans une présentation de 20 minutes, imaginez la quantité de irquote infos aurez si je embaucher son marketing de recherche firm.rdblquote 10.

theyrquote re peur de perdre leurs meilleurs talents si vous exécutez un organisme de recherche réussie de marketing, vous devez accepter le fait froid que vous, à un moment donné, perdre l'un de vos meilleurs employés. malheureusement, ce paralyse de nombreuses entreprises car ils se préoccupent de donner leurs meilleurs employés trop d'informations ou de formation trop. avez-vous déjà posé cette, ldblquote dois-je envoyer janerdblquote ldblquote à cette conférence? si l'un de nos concurrents lui offre un meilleur travail? rdblquote il ya beaucoup de questions qui sont similaires à celle ci-dessus. malheureusement, ils empêchent souvent ceorquote s de la formation de leur personnel aux plus hauts niveaux.

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 de nombreuses entreprises de marketing de recherche ne grandissent jamais, parce qu'elles reposent sur la disponibilité d'un seul expert. itrquote est temps de se rendre compte que vous ne pouvez pas, et ne devrait pas, compter sur une personne de fournir tous les livrables. former votre personnel de savoir autant que vous endash en fait, leur donner une occasion d'apprendre plus que vous! yourquote allez gagner plus de crédibilité, faire cro?tre votre entreprise, d'habiliter et de conserver vos employés talentueux, tout en réduisant le fardeau écrasant d'être le gardien de l'information.

 renseignements sur les clients est silorquote d non seulement il est important de vérifier constamment les objectifs de votre clientrquote s et les besoins, mais vous devez partager cette information avec tous ceux qui travaillent sur une campagne clientrquote s. trop souvent, les clients ont un point de contact unique au sein de leur entreprise SEO choisi un directeur de campagne par exemple. tandis que le directeur de campagne et le client sont à la fois sur la même page et à la fois de comprendre les objectifs de la campagne; le rédacteur pauvres dans le couloir endash celui demandé de venir avec une certaine convaincante, optimisé copie endash t doesnrquote avoir une idée de ce que le client est à la recherche ou ce que leurs objectifs d'affaires sont.

de nombreuses agences de marketing de recherche pourrait tuer deux oiseaux avec une pierre la réussite des clients endash et endash la rétention des employés s'ils suffit de s'assurer que chaque employé comprenne les objectifs du client et comment leur travail fait une différence dans la campagne. les objectifs du client et ses désirs ne doivent pas être conservés à un seul membre de l'équipe. au lieu, assurez-vous que tout le monde sur l'équipe a une chance d'entendre de première main du client. yourquote trouverez qualité de leur travail s'améliore et leur satisfaction quant à l'augmentation de leur emploi.